Affiliate marketing involves efforts made by external associates to generate traffic for a business. Based on the marketing efforts and sales developed, the affiliate manager gets paid a fair commission in return. An affiliate manager is a professional whose primary role is to maintain and expand affiliate accounts of a CPA network. 

Is your business big or small? It doesn’t matter. A successful affiliate campaign can help it grow traffic and generate sales. An affiliate campaign can also help a company attract a broad audience and new business leads. Affiliate managers know that a good campaign can help enhance a brand’s visibility and attract influencers. As a result, market affiliate managers are always looking for ways to scale and improve yours. 

The role of an affiliate manager is a challenging one and involves many tasks. This job role promotes a portfolio of existing affiliates and takes a driven approach to enhance business performance. In other words, an affiliate manager is a liaison between a CPA network and its seller and affiliates. 

Usually, affiliate managers communicate with affiliates (buyers), optimize campaigns, control the accounts in the operating system, and ensure ongoing payments. 

Affiliates Managers Can Work for Multiple People

Mainly there are four types of partners an affiliate manager allocates daily. You may work with one or all of the following as an affiliate manager.


Networks play a vital role in affiliate organizations and resell traffic from publishers to affiliates. Why? Because networks work with one another and come across promotional deals, permitting affiliate marketing to be a good platform for a publisher to monetize the directory and for buyers to reach novel audiences. Some popular market affiliate networks include Amazon Associates, Rakuten Marketing, and more. 


Affiliates are self-employed marketers and contractors working on their behalf or the behalf of a CPA network. Self-employed affiliates utilize the same tools and procedures as networks to advertise customer programs and execute CPA offers.


A blog, site, mobile app, social channel, or browser add-on are examples of publishers in affiliate marketing. Publishers are the entities where people see the actual advertisements. An affiliate manager can operate with several website publishers to generate traffic and revenues on a CPA-based performance.

RTB Buyers

RTB media platforms are Google AdWords, Facebook ads, Applovin, etc. Companies typically assign in-house media buying to a group of people who have enough capability to buy CPM or CPC traffic on these platforms. Media buyers operate close with affiliate managers to set up campaign goals and objectives, and their primary responsibility is to get traffic for CPA.

Skills of an Affiliate Manager

A fusion of communication, knowledge and self-association skills is needed to successfully fulfill an affiliate manager’s job. Let’s have a look at these essential skills in detail.


It wouldn’t come as a surprise to you that an affiliate manager should own good communication skills. Easily interacting with different people should not be a problem for an affiliate manager; otherwise, he wouldn’t be strong enough to hear, respond, collaborate, and express a positive attitude towards supply partners.


A successful affiliate manager should have extensive knowledge regarding what traffic is and how to generate it. His strong ability determines the achievement of affiliations with traffic suppliers. He should be technically competent to manage offers, track URLs, post-backs, and click logs. Also, having in-depth knowledge of affiliate marketing tools is vital. Finally, affiliate managers should be proactive and detail oriented. 


The partnership connects the company and its affiliates. Thus, as an affiliate manager, you should supervise the requirements of both sides. The regular responsibilities of an affiliate manager include planning out promotional campaigns and offers for publishers, communicating with account managers and business growth staff, gathering and handling complaints and feedback from their clients, conducting meetings, and making teleconference calls. These things are an indication that it’s a proactive position that requires proper self-organization at work.

DO’s and DON’Ts for Affiliate Managers

DO Stay Honest!

Affiliate managers are required to fulfill their commitments as advertising partners of their affiliates promptly and to the full measure. They must pay bills on time, share standard feedback, promote exclusive and suitable offers, and give specific CPA rates and devoted caps. 

They are also required to be proactive and transparent in whatever they do. Embrace honesty as your innovative approach to affiliate management. 

DO Listen Good!

To analyze and grasp an affiliate’s interests and requirements, listening to their needs carefully is essential. This skill will help the affiliate manager meet their affiliates’ exact requirements. In turn, the affiliate will feel comfortable going to the manager in the future to pursue offers. 

DO Start with a Clean Slate!

Don’t depend on email as the only communication medium. Email is effective, but you won’t get your communication across just by using this medium. Use messenger apps to communicate with your affiliates and publishers on call at any time.

For instance, if you notice something wrong with your campaign, be straightforward and come clean initially with your affiliate and get their instant replies. Most affiliates prefer talking directly over Skype or WhatsApp rather than just email.

DON’T Turn Affiliate Payments into a Disaster!

Affiliates don’t like late confirmations and delayed payments. So, remember that even a slight holdback in payment may add to damaging your reputation. Don’t mess up any post-payments by using a payment method system ideal for market affiliates. 

7 Ways to Boost Affiliate Campaigns

Increased the Bid

The first scaling strategy is to change the bid. Furthermore, affiliate managers even recommend adding about 10% to the highest current bid as campaigns are launched with higher and better rates all the time. This marketing affiliate strategy may allow you to remain competitive for a short time. 

Boost the Budget

Another strategy is to raise your budget. After completing the testing phase, when you’re able to generate profit and sales, you’ll be able to start adding up to your daily budget to bring more traffic. We frequently see advertisers add up to 60-70% to the daily spending once they break the profitability barrier. 

It only makes sense if you’ve got this flexibility and your budget allows for increased spending. However, if it does, this can be a completely viable strategy. 

Expand the Reach

Of course, affiliate managers will recommend ways to expand traffic to the site. Therefore, they can help launch campaigns and traffic the results using market affiliate tracking software.  

Try Retargeting

Retargeting is another great scaling strategy; it is straightforward and not just limited to Facebook. Retargeting is getting more and more attention recently. Thus, affiliate marketers can look for leads and retarget them using any online platform. You often come across an advertisement once, and you might not notice it. 

Nevertheless, if you’re subjected to the ad more than once, you may actively react to it. In PropellerAds, there are several tools for retargeting.  

Analyze the Metrics 

Another strategy that affiliates adopt to scale campaigns includes analyzing metrics. Metrics have a lot of valuable data, and this data can help your marketing campaign reach a whole new level. Basically, you can use market affiliate tracking software to get quick and accurate results. 

Find Good Affiliates 

Once you’ve planned to scale your campaign, an affiliate manager helps you step forward by planning about expanding the list of affiliates at hand. This process can be time-consuming and may require some effort. 

An affiliate program will help you speed up this process and search for affiliates interested in your product. Not only that, but affiliate marketers usually make a schedule to reach the right people.  

Understand the Competition 

Another job that holds immense importance is understanding the competition. Of course, you should understand that researching your competition is crucial. Why? Because you’ll be competing head-to-head with other companies trying to traffic and generate the same sales. 

Affiliate marketers do that by analyzing the quality of their products and by comparing rates. Also, these details will help you understand your competitors better and scale your campaign. 

Scale Your Campaign With an Affiliate Manager 

Indeed, accomplishing your goals in affiliate marketing requires time, effort, and much patience. Furthermore, if your scaling is effective, it can help you maximize your sales and generate traffic. Affiliate managers play a crucial role in scaling a company’s campaign and generating sales, and the tasks they perform hold immense value. As a result, it would be best if you didn’t underestimate the importance of an affiliate manager.

Do you work with an affiliate manager? Share your experience below. On the other hand, maybe you are an affiliate manager. Comment about ways you help scale campaigns for affiliate marketers, please.

Interested in becoming an affiliate marketer? Join Olavivo.

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