Leads are the essence of any business. Without them, there are no customers and consequently no sales or revenue. In online ventures, the absence of leads can swiftly turn a promising idea into a failed endeavor, regardless of its initial good intentions.
Every lead is a treasure waiting to be discovered, a real opportunity for conversion that must be handled with intelligence, responsibility, and prudence to not lose it along the way. If you are starting in affiliate marketing and want to specialize in this area or vertical, this is a concept you must know to be successful in the industry.
What is lead generation, which are the fundamental techniques, and some successful business cases are the topics we will address in this new blog article that we hope will be useful. So, if you are looking for unlimited empowered opportunities as an affiliate, please get comfortable and continue with a read that could be the beginning of a successful lead generation journey.
What is lead generation?
Let’s start with the basics: what is lead generation? In simple terms, it’s about attracting and capturing the attention of people interested in the products or services you promote.
Leads are individuals who have provided their contact information, allowing you to establish a direct and meaningful connection with them in the long term. They are more than just a contact; they are someone genuinely interested in the product or service, increasing the chances of evolving into a customer.
In the context of affiliate marketing, they represent real opportunities for conversion and sales. Leads are crucial for brands that want to build strong and lasting relationships with a specific audience that translate into higher revenue.
This fundamental vertical has become the backbone of modern business growth strategies. According to HubSpot, 61% of marketers consider lead generation their main challenge. Moreover, 80% of marketers believe that marketing automation generates more leads and conversions.
Basic lead generation techniques
Now that we understand the concept, it’s time to dive into the basic techniques that will help you generate leads effectively.
1. Quality content: Create blogs, videos, and social media posts that are relevant to your audience. Provide solutions to common problems and establish your authority in the niche. Crafting high-quality content stands as a powerful strategy in attracting and engaging potential leads. You can inform and entertain at the same time, establishing not just credibility but also a genuine connection. Quality content, rich in relevance and substance, becomes the bridge that transforms casual readers into potential leads, and eventually, loyal customers.
2. Forms and Calls to Action (CTA): Use simple forms on your website and social media to collect contact information. Accompany them with clear and attractive CTAs that invite your visitors to share their details in exchange for something valuable, such as a free ebook, a newsletter, or access to exclusive content.
3. Mobile optimization: Ensure your website and forms are responsive or mobile-friendly. With a growing number of people accessing the Internet via mobile devices, the user experience must be seamless on smartphones and tablets.
4. Social media and advertising: Use social media to reach a wider audience. Post interesting organic content and promote your offers through social media advertising to increase reach and capture the attention of more potential leads.
Decoding the world of cost per lead (CPL)
Cost Per Lead (CPL) offers are like the seeds from which fruit trees grow in the garden of affiliate marketing. These are campaigns in which affiliates earn commissions by generating qualified leads for advertisers.
These CPL offers are divided into two types, and it is essential to know the difference. Single Opt-In (SOI) implies that a user provides their information once and is considered a lead, while Double-Opt-In (DOI) requires the user to confirm their interest twice, by confirming their email or phone number, ensuring even higher quality in the generated leads.
CPL offers are not only an effective method for capturing valuable leads, but they are also a gateway to long-term relationships with interested users.
Successful lead-generation campaigns
Let’s briefly list some real-life cases that demonstrate the power of lead generation in the business field.
Prepaid medicine company “Prevención Salud” launched a hidden object game for its sixth anniversary. Participants had to find and point out various elements in an image. Nearly 15,000 users participated in this online pastime and entered their details for a chance to win a tech prize provided by the brand.
Office products brand Tesa opted for gamification and created a puzzle for the Christmas season. They organically launched it on their social media (Instagram and Facebook) and got over 1,200 participants between their posts and those shared by users.
Another way to connect with and generate engagement with users is through personality tests. The chocolate brand Lacasa got 8,000 participants with this dynamic that allows knowing users’ tastes and preferences, converting them into leads, and offering them a personalized message based on their answers as a reward.
Interactive e-books on healthy lifestyle tips and free webinars on topics of interest (such as digital marketing strategies) are other examples of how leads can be captured by providing valuable, educational, or entertaining content through promotions on social media and collaborations with influencers.
Are you ready to start your adventure in lead generation?
The journey toward successful lead generation is about to begin!
If you are excited about the endless possibilities it offers and want to start your adventure, look no further: Olavivo is your ideal companion on this journey within the exciting world of affiliate marketing.