Do you want to become a successful market affiliate? What’s the first acronym that comes to mind when you hear PPC? If it’s not pay per click, maybe you aren’t in the affiliate marketing industry. Are you trying to pinpoint the differences between merchants and publishers or affiliates and advertisers? This affiliating market glossary can help explain the lingo to understand your role in the industry better as a market affiliate.

Above the Fold

This market affiliate term refers to all of the content on the first section of a web page without scrolling down. You always want the most important content at the top of the page. This page section is valuable because it’s the first section that people see, so ads are usually worth more when placed here.


An ad is a creative way for companies to sell their product. You see ads on YouTube, Facebook, search engine results, webpages, and more. There are different types of ads, including interstitial ads, native ads, pop ads, push ads, and search ads. However, you will probably know about pay-per-click ads (PPC) and other cost models in terms of affiliate marketing. Different ad placements will cost different amounts depending on what the ad is on and where it is on a page.


An advertiser is a person (or company) who uses traffic to promote an offer in exchange for a commission based on conversions. The offer, product, or service owner will complete the commission payout to the advertiser. In market affiliating, advertisers also work with publishers, who allow advertisers to place ads on their own sites. 

Advertisers can also be known as merchants, sellers, or brands in some cases if they own the product they are selling. Advertisers are looking to increase their sales with the ads and affiliates they use. Publishers may also be affiliates if they own the sites where they publish the ads and promote traffic to that site. 

Ad Network

An ad network is a source that connects advertisers and publishers. The most popular ad network is Google Ads. Market affiliates may also call this term as an ad exchange. 


AdSense is part of the advertising payment model that Google’s AdWords CPC uses to pay affiliates or publishers for displaying ads on their accounts (social media, websites, youtube, etc.). The payment depends on the number of people that click on the ad. Each click is worth a different amount depending on the ad placement and how much the advertiser pays the publisher. For example, a click can be worth an additional amount if you place an ad on an account that promotes lifestyle content versus a narrative that supports educational content.


Adware is software that displays automatically when a person is online. In other cases, it downloads ad material automatically, often unwanted by the user. It is similar to spyware. Its purpose is to give the advertiser the consumers information. People can use the information to direct certain ads based on your data. Adware can be tricky to get rid of, even if you uninstall the software. 


Adwords is the name of a PPC (pay-per-click) program that Google uses. Several market affiliates receive payment through Google Adwords.


An affiliate is a person that promotes another company’s products or services on their platforms for commission based on the exchanged leads or sales. The affiliate may also be a publisher, depending on whether the affiliate owns the site’s publishing ads and promotional material. In some cases, they receive an affiliate link that they can share on a social media page in place of a completed published ad. 

The affiliate will send their audience to the product or service page, and the affiliate will get paid per click, per sale, or a portion of the sale. Affiliates sometimes have coupon codes that they promote, trying to get their audience to purchase. The industry calls this process affiliate marketing. Sometimes this is all an entrepreneur or business does, and it can be a very profitable business. 

Affiliate Agreement 

The affiliate agreement is between the advertiser/company and the affiliate promoting the product. It can include what the affiliate can say about the product and how much they receive per click, lead, or sale. Every term can be different depending on the company and the affiliate. 

 Affiliate Link

An affiliate link is a unique link to a product or service that an affiliate gives to their audience. The advertiser or merchant tracks this link to determine how many people use it as a way to get to their site. You can also use it to track how many people purchase the page. The advertiser or merchant can determine how much to pay the affiliate with this information. 

Affiliate Manager

An affiliate manager is someone who manages the affiliates for the advertisers/merchants. They are the middleman between the affiliates and the merchants. Affiliate managers can be an employee of the advertisers/merchants. Alternatively, it could be a third party that the advertisers/merchants hire.

Affiliate Marketing

Affiliate marketing is the process of affiliates promoting a product or service for a company or person and getting compensation every time someone either clicks on the ad or link. Affiliates are marketing the products or services for a company and then receive payment depending on the affiliate agreement. Affiliate marketing is a form of sales.

Affiliate Marketing Forum

An affiliate marketing forum is an online space where a discussion can take place about affiliate marketing. 

Affiliate Merchant

The affiliate merchant is also the advertiser. The merchant or advertiser is the person or company making the product or service that the affiliate is promoting. See seller. 

Affiliate Network

An affiliate network is where advertisers/merchants can connect with affiliates. Sometimes the network will also take care of payments, refunds, and any other legal aspects of this relationship. The network can be a meeting place or a company that provides this service.

Affiliate Program 

An affiliate program is an arrangement where a merchant agrees to pay an affiliate commission for driving traffic to the merchant’s website. The program can look different for each affiliate. However, generally, the affiliate will receive a link. Every time someone in their audience clicks on the link and buys the product or service, the affiliate receives a commission. Sometimes merchants have affiliate programs set up, and people who wish to be an affiliate need to apply.

Affiliate Program Directory

An affiliate program directory is simply a list of affiliate programs by industry or product. It can also include information about commissions. Companies that manage affiliate programs for merchants can have multiple program directories. 

Affiliate Software 

Affiliate software is software that a merchant can use to track the data from the link that affiliates use. It can include clicks, sign-ups, browsing history, and purchases. When a merchant uses affiliate software, they don’t need to use another company to save this data.

Affiliate Solutions Providers 

Affiliate solutions providers are third-party companies that provide affiliate tracking. It is similar to affiliate software, except these providers take care of the data and tracking for the business instead of the business taking care of the software.

Affiliate Tracking 

Affiliate tracking is the data an affiliate collects from a specific link. This data from the link shows how many people clicked and/or purchased from the link. Then this data will show how much payment the affiliate will receive. 


API stands for “affiliate programming interface.” It is the interface that merchants or affiliates can use to see the data of their affiliate links. This data can increase the clicks or for the merchant to improve their landing pages.


APV stands for Average Payout Value. To find your average payout value, you would use your AOV (average order value) and multiply that by your commission rate. For example, if your AVO is $100 and your commission rate is 50%, then your APV is $50.


“Associate” is another term used sometimes instead of affiliate. We see the term affiliate used more in most affiliate marketing wording.


Regarding affiliate marketing, the term attribution refers to who gets the credit for bringing specific traffic to a website – and ultimately who gets the commission for sales. For example, suppose multiple affiliates referred the same customer to a website. Then the link that brought the customer to the site will receive the corresponding commission. In marketing terms, people call it the last-click attribution.


AVO stands for “Average Order Value.” In market affiliate terms, people calculate AVO by taking the total revenue and dividing it by the initial number of orders. You want to use this metric with customers’ first purchase and not on orders from repeat customers, as this can misrepresent the actual AVO value. It is an important metric to look at to indicate where you can improve.


Companies (advertisers and merchants) use auto-approval for their affiliate programs if they accept everyone who applies. Sometimes, you need to meet a few criteria. However, companies still automatically approve anyone who meets them. Companies can either use automatic software or manually set it up every one or two days. The affiliate industry also uses auto-approval with sales from affiliate links. Therefore, commissions are auto-approval.


An autoresponder is an email or several emails a company sends in a particular order and specific time frame after someone subscribes to an email list. If just one email is in the autoresponder, the customer receives it right away. However, if it’s several emails, it could be sent once a day or every other day. It can be a person or a company newsletter. 

Banner Ad

A banner ad is an image-based ad that an affiliate puts on their website. These ads are usually larger and can look like a “banner.” These ads can sometimes cost more as well as promote the company as a whole. It is different from a promotion from a link because a link will usually send a customer directly to one product.


BHO stands for browser helper object. BHOs are browser extensions and plugins for internet browsers. Sometimes browser helper objects can be spyware, so it is best to use reputable BHOs. 


A BOT (or bot) is short for a robot. A bot is an artificial intelligence that businesses or scammers can use to automate business needs or spamming purposes. For example, companies can use bots in chat settings to continuously post links. These look okay but can be harmful to someone’s computer. Another example is that people can use bots to automatically send a message to someone inquiring on a business Facebook page.

Bridge Page

A bridge page is a page that leads people to a sales page. The purpose of these pages is to lead them into a sale warmly – and hopefully have a better chance of making a purchase. People in the market affiliate industry also call this a pre-sell page or an interstitial. 


A browser is a page where you search and use applications on the internet. Examples of browsers are Google Chrome, Mozilla Firefox, and Internet Explorer.


This market affiliating glossary term stands for “Business to Business,” and people often use it when referring to business relationships. B2B, for example, would be a retailer to wholesaler relationship. Don’t use the term B2B if explaining a relationship or exchange between a business and a consumer or customer.


B2C stands for “business to consumer.” A B2C relationship or exchange between a business and a consumer or customer. This will be a B2B relationship if both parties are a business.

Campaign Funnel 

A campaign funnel is a total journey that a customer makes for a sale. It would be from seeing an ad, going to a landing page, then a sales page, and finally ending with an offer and hopefully a sale.


A chargeback happens when a customer is refunded. It occurs if the affiliate needs to pay back the commission or deduct the amount on the next payout. Because a sale ended up not happening, the affiliate should not receive payment for a commission. It can also occur if leads sent through an affiliate link are fraudulent.

Click Fraud

Click fraud is when an affiliate wants to inflate the metrics of the clicks on a link or ad uses “fake” people to generate clicks. It could lead to more commission payments. However, the clicks are fake and will never actually lead to sales. This is not good practice as an affiliate and can lead to termination or further legal action. 

Click ID

A click ID is the unique “code” that identifies a click. The merchant uses this ID to see if clicks are legitimate and if the people clicking on the links are authentic. These IDs are necessary for affiliate commission payouts because they authenticate legitimate traffic sources. 


Click-through or click-thru is the act of clicking on an affiliate link or an ad. Companies measure how people click they get, and if it’s an affiliate link, this is how they calculate payouts.

Click-Through Rate

A click-through rate is your conversion. You calculate conversion by taking the number of impressions (how many people saw your ad) divided by how many people actually clicked on it. It is an important measure to look at because it can tell you what is working in your ads and what isn’t. You want a higher click-through rate because this will lead to more sales. Impressions (ex:1000) / Clicks (ex:100) = Click-Through Rate (ex:10%) 


Cloaking means hiding an affiliate tracking code on a link or hiding other website content. This is generally against terms of service in most search engines. You risk not receiving payment or having your website jeopardized. 


Some merchants will create a specific and custom landing page for an affiliate to send referrals to that contains the merchant’s branding and the referring affiliate’s branding. For example – a merchant might create a page on the merchant’s website that shows a lead form that contains both the merchant’s logo and the specific affiliate’s logo on the page. People call this co-branding. Many times, merchants limit co-branding opportunities to only being available to Super Affiliates.


Co-marketing is when two or more people (or businesses) use cross-promotion on their channels to “shout out” or tag the other person. Doing this exposes the person tagged to their own audience, hoping they will follow, read, buy, etc., what they are doing or promoting.


A commission is a payout you receive when a customer uses your affiliate link. Sometimes commissions are only based on the clicks you get on a link, and sometimes it’s based on the amount of a transaction. Commission percentages can change and be different for people depending on your contract. 

Commission Models

There are several ways you can receive payment as an affiliate marketer. Commission models are generally CPA (Cost Per Action) or RevShare (Revenue Share). The commission models can be different for every affiliate marketer within these two streams. 

Commission Rate

Commission rate is the percentage you get paid for your commission. It could be anywhere from 1% to 100%. Commission rates are different per affiliate and per industry. 


The consumer can be another word for the customer. When it comes to affiliate marketing, a consumer is a person or business that clicks on affiliate links and buys from affiliate links. Sometimes, the consumer does not know that they are a consumer of an affiliate marketer. Generally, affiliate marketers need to disclose if they are using affiliate links, then consumers can decide if they want to shop through that link. 

Contextual Link

A contextual link is found throughout the content on a webpage or blog. Traditionally, ads and links are on the sidebars, where contextual links are between the copy. 


Conversions are the act of accomplishing whatever the sales goal is concerning the customer. For example, if your goal is sales, you convert people who haven’t purchased before into buyers. Conversion doesn’t have to be only sales either; conversions can happen with email sign-ups, warm lead generation, etc. This market affiliate glossary term is the act of your customer following through with the task you want them to do.

Conversion Rate

The conversion rate is the equation used to see the percentage of the actions you got your consumer to complete. For example, if you had 100 people directed to your site and ten people signed up for the email newsletter, your conversion rate would be 10% for that action. Generally, conversion rates are higher with no/low-cost items and lower with high-cost items. Conversion rates are an essential metric to keep track of because you can generally see pretty quickly what is working and what isn’t working with your marketing.


For affiliate marketers, a cookie is a text file stored on your browser when you enter a web page or click on an affiliate link. A cookie is a way to track your webpage habits, which can be helpful information for advertisers and businesses. Also, cookies are used as a way to track affiliate codes. If a consumer clicks on an affiliate link, leaves the web page, and returns to the web page before the cookie expires, that affiliate will still get credit for the sale. 

Cookie Duration 

Cookie duration is the amount of time a cookie is active on a webpage. Generally, you want your cookie to last a long time, as then it will be more likely that a sale will happen, and you will get credit for it. You can negotiate how long cookies are active through a link. Cookies can last anywhere from 24 hours to 365 days.

Cookie Expiration Date

The cookie expiration date is when a cookie expires, and an affiliate will no longer be credited with a commission when a sale occurs. The most common cookie expiration dates are between 30-90 days. 

Cookie Stuffing

Cookie stuffing is the act of “stuffing” as many cookies onto as many consumers’ computers as possible, whether they have clicked on an affiliate link or visited a website or not. This is usually used with sites like Amazon, as it is a broad enough website with many products in different niches. People generally look down upon cookie stuffing, and many merchants will not work with affiliates who do this.

Cost Models

Cost models are the different methods that determine affiliate commission. These can include CPA (Cost per Action), CPC (Cost per click), CPM (Cost per Mille [thousand]), CPV (Cost per View), and RevShare. 


CPA stands for “Cost Per Action.” CPA is an affiliate payment model where if the customer does an action (often a sale), the affiliate gets a commission from that action. This can be a flat rate or a percentage of the sale.


CPC stands for “Cost Per Click.” CPC is an affiliate payment model where if the customer clicks on an ad or banner, the affiliate gets paid for this click. Sometimes, the affiliate will get paid out per 1000 clicks, etc. Clicks can range anywhere from cents to dollars per click.


CPCV stands for” Cost per Completed View.” CPCV is an affiliate payment model where if the customer ultimately views a video from beginning to end, the affiliate will get a commission.


CPL stands for “Cost Per Lead.” CPL is an affiliate payment model where if the customer becomes a warm lead, the affiliate will get paid a commission. A warm lead can be getting an email sign-up or a quote. It is anything where a customer is interested, and that person submits further information without purchasing.


CPM stands for “Cost Per Mille.” CPM is an affiliate payment model where for every 1000 impressions, the affiliate gets a commission. It can be a display ad, text ad, or other types of videos. You base this measure on impressions rather than clicks.


CPS stands for “Cost Per Sale.” That is an affiliate payment model where the affiliate would get a commission if the customer directed to the website makes a purchase. It can be a commission from the business at a flat rate or a percentage of the sale.


In the affiliate marketing world, “creative” refers to graphics and content (images, videos, and other visuals) in ads and web content. Opposite to the pictures, “copy” refers to the text on the creative.


CTA stands for “Call to Action.” A call to action is when an affiliate, merchant, or business asks for something from their audience. It can be a pop-up window asking for an email or a post asking the audience to like and share the content. Sometimes, CTA’s offer something in return – Ex: sign up for our monthly newsletter and receive a 10% off coupon.


CTR stands for “Click-Through Rate.” CTR is your conversion on the page or ad-to-webpage. Your click-through rate is the number of clicks divided by the number of visitors. For example, if you have 100 visitors to a website and 5 of those people got to the website by clicking on an ad, your CTR rate would be 5%.

Customer Bounty 

The customer bounty is the amount an affiliate pays to get a customer to complete a particular action. Customer bounty can also be known as commission. Please also see “Commission.”

Customer Lifetime Value 

Customer lifetime value is a measurement that companies look at that shows how much someone will spend over their lifetime as a customer. The longer a person is actually a customer, the larger their lifetime value will be because, over time, the amount they spend overall “should” increase. 


A datafeed is a feed that a merchant gives an affiliate with all the information they need to promote the product or service. It should include pictures of the product, their affiliate links, prices, etc. 


Demographics describe a company’s customer or audience depending on their specific characteristic. An example of a demographic could be as simple as 20-year-olds or as complex as 20-year-old females living in California who have attended University and own two dogs. Having defined demographics can help marketers reach their target audience. You may also refer to this as niching down.


A disclosure in affiliate marketing is a statement that lets your audience know that you are receiving compensation in some way when they click on your link or use your coupon code. If you are receiving any form of commission, you must state that somewhere in the copy or in the ad itself to comply with FTC laws. You will commonly see this in hashtags (ex: #ad).


DOI stands for” Double-Opt-In.” A Double-Opt In is when a customer has to perform two actions for conversion – and possibly a commission- to happen. Double-Opt in is required in some countries and can look like entering in your payment details and then confirming your purchase. 


DSP stands for “Demand-Side Platform.” A demand-side platform is a traffic source that offers traffic from various ad networks in one place instead of single publishers. 

Direct Tracking

Direct tracking can also be known as zero-click tracking or cookie-less tracking. It is a script on your webpage that will track when multiple specific events occur. You can use this tracking method with Facebook and Google to write it on your landing page. 


This market affiliate term stands for electronic commerce. This market affiliate term may come across as eCommerce, e-commerce, and other variations. E-commerce is the transaction of goods or services between two parties – usually customers and businesses. E-commerce is the same as any other business transaction, except everything is digital or electronic. 


eCPM stands for “effective cost per mile.” It is the estimate of what an affiliate can earn if you get one thousand impressions or more, in increments of one thousand. It is the potential of what can be achieved when you haven’t reached that figure yet. 


An email is an electronic mail, but in affiliate marketing terms, it is one of the most important things you can own: collecting emails and getting lists to allow businesses to send emails promoting their own products. You can have a great company promoting on social media. However, if your account gets deleted or the app becomes no longer available, then your audience is gone. Having an email list allows you to have direct contact with your customers.

Email Link 

An email link is an affiliate link used inside of an email advertisement. This could be a series of email campaigns or a newsletter directing the customer to the website. 


ESP stands for “Email Service Provider.” An email service provider is an email host from where your automated email campaigns come from. Examples of these ESp’s are Mailchimp, Hubspot, and ActiveCampaign


EPC stands for “Earnings Per Click.” EPCs are the earnings you receive as an affiliate every time someone clicks on your link or ad. Sometimes this is per click, per 100 clicks, or 1,000 clicks. It is an important metric to track so that you can see how well your affiliate links are converting.


Evercookie is a cookie made by JavaScript. This cookie produces other cookies in a browser and can identify a client after other cookies have expired. 


Exclusivity in affiliate marketing means that the affiliate has agreed to work with the business or the business’s products exclusively. That means they either can’t promote another business or promote similar, competing products. 

Extensible Markup Language

Extensible markup language, or XML, is a website language used for RRS Feeds and search engine sitemaps. XML is a language where the user can define the markup elements.

Feeder Site

A feeder site is one used to direct traffic to another site. A feeder site is like a filtration that can also track its directing traffic.

First Click

The first click in affiliate marketing terms refers to the first link that a customer clicks on that adds a cookie to their browser and tracks the sale for that affiliate. As long as that cookie is active and has not expired, the affiliate will still receive a commission from the first click. Even if a customer leaves the website and then finds a different affiliate linked to the same website, the affiliate commission is still awarded to the first click owner as long as the first click has not expired. 

First Party Cookies

First-party cookies are placed on a browser directly from the website. You do not need to click on a link or affiliate for these; you simply have to visit the website. This cookie is then stored on your browser until it expires. It is good to delete your cookie history often; however, it will remove some saved settings on a website. 


A funnel in affiliate marketing is a customer’s route from a new prospect to a sale. These routes can look very different depending on how the company wants to direct the customer. Sometimes sales funnels are from ads, which leads the customer to a sales page and checkout. Other times, it starts when a customer gives their email address, then they receive an email campaign, which can lead to the customer visiting the page and then making a purchase.


GEO is a short form for geography. In marketing terms, this refers to a customer’s geographical location. 

GEO Target

A GEO target (geo-target or geotarget) is when a merchant or affiliate reveals an ad only to their “target” audience in terms of their location. For example, you can set a GEO target as broad as a country or as detailed as a small town.


GAN stands for “Google Affiliate Network.” People once called it DoubleClick Performics before Google bought the network, and they renamed it. This market affiliate glossary is one of the largest affiliate networking groups available in North America


HTML stands for a hypertext markup language. This language makes the website you see and changes the media within that webpage – its text, colors, graphics, etc.


HTML Code in affiliate marketing is the code that you receive to put on your website. This website code will make a clickable link that customers on your page can click. Then, they will get redirected to the website where, if they purchase, you get a commission. This HTML code can make a hyperlink, or it could also include a clickable graphic.


A hyperlink is a word or group of words in copy that people can click on. Whoever makes the hyperlink will make the word(s) clickable and will assign a specific website to this word or words. Usually, the hyperlink will make the text blue and underlined.


An impression is when an ad, video, or webpage gets a “view.” That creates the impression and no further action. Impressions are an important measure to track because you can see how well you convert between impressions and clicks. For example, did your ad make your customers click on it, or did they see it and keep scrolling?


An incentive is when an ad wants you to act, and they will give you something in return. An example of this is receiving a coupon for entering your email address. You get the coupon while the company receives your email, which they can add to their list and send you promotions in the future.

Incentivized Affiliates

Incentivized affiliates are similar to regular incentives – a customer gets something in return for completing an action. When it is an incentivized affiliate, the motivation comes from the affiliate instead. It can be in the form of entering their contest, donating, subscribing, and getting their specific coupon code. Anything from the affiliate is to help them gain their commission.

Indie Program

An Indie program is short for an independent affiliate program. This means that instead of using a third-party affiliate network, companies use and run their own affiliate programs and networks. 

In House

In house (or in-house) is a term in affiliate marketing that means a company is not using a third party for their affiliate programs. People use this phrase in other business practices as well; the company completes the work, and they do not outsource the product or service.

Internal Linking

Internal linking is embedding a hyperlink within content, and it keeps the viewer on the same website but directs them to a different page on the website. 


Interstitial is a type of ad that, when loaded, covers the whole screen.


Keywords are words that consumers use to find a particular product or information. People use these terms within digital marketing, which helps describe a specific word or a group of words that an internet user employs to search within the search bar or search engine. Within an SEO strategy, the keywords stand out to be highly essential as these words are exactly what your potential users will type into search engines. 

Keywords are carefully selected and used before content launches on mobile platforms and the web. For example, if someone is looking for keto recipes, search for keywords “Keto” and “recipes.” Writers use keywords in copy so that when people search these words or phrases, search engines know to show them to the people searching for them.

Joint Venture 

 A joint venture, or JV, is when two or more people have a partnership. This market affiliating term is a business arrangement where two parties pool their resources to accomplish a particular task. This work or task might be some business activity or a brand-new project. It can be a joint venture in affiliate marketing or any business endeavor.  

JV’s may be temporary and involve all the parties working on and promoting their product to make the best profit. Within a JV or joint venture, the participants will take responsibility for the costs, losses, and gains associated with it. However, the venture stands out as its own entity, separate from other business interests of the participants.

Landing page

A landing page or lander is a standalone web page within digital marketing. It is created specifically for advertising or marketing campaigns. A lander is where a particular visit lands once they click on the link within an email or ads provided by Google, Facebook, Bing, YouTube, Twitter, and Instagram. Landing pages have a single goal or focus with a CTA or Call to Action.  

Last Click

Last click or last-click attribution stands out as a web analytic model in which the last click obtains credit for making a conversion or a sale. To be more precise, when someone visits a particular website and orders some products or items, an analytic web system will tell the website owner where precisely the customer came from. The website owner will instantly know whether the visitor came to the website naturally using the keywords or from a social media platform like Facebook or Twitter.  


In the world of digital marketing, “LEAD” is pointed towards the person who has shown interest in a brand or company’s services and products. For instance, they might have subscribed to the website’s blog, shared their personal or private information, or interacted with that specific website. They might have offered some info suggesting potential interest in purchasing from that company.  

Lead Generation

Lead gen or lead generation is a marketing process to capture and stimulate interest to enable a company to nurture targets. Apart from that, it also helps in developing a sales pipeline. Lead gen is ideal for all types of businesses, whether big or small.  

Lifetime Value

LTV or Lifetime Value stands out as an estimate for an average revenue, which a customer will generate throughout the entire lifespan as a customer. This decision will help make the proper decision for a business, including forecasting, marketing budget, profitability, and resources.  


Link is a type of reference towards data, which all the users can obtain by tapping or clicking on it. It points towards a particular component or an entire document within a document. 

Link building

Here is another market affiliate term. Link building is the process of obtaining all the hyperlinks from one website to another.  

Link Cloaking

This marketing affiliate term is a practice of disguising a particular URL by creating a URL redirect. It helps shorten the actual URL’s length and rebrand it to make it much easier to track them down. They also appear to be more trustworthy towards the user who taps on them. 

Link Farm

This affiliate vocab term is a group of websites that are all hyperlinked together within other websites in a particular group to increase SEO or Search Engine Optimization rankings. 

Long Tail Keywords

Long tail keywords (or long-tail) are extended phrases from three to five words. These keywords are a lot more specific when compared with the generic terms and will allow you to target all the niche demographics. 

Loyalty Affiliates 

Loyalty affiliates are a lot similar to incentivized affiliates. Here, users will make a long-term commitment with the merchants or merchants and must buy their products and participate in their activities.  

Manual Approval 

Manual approval is a process through which the merchant looks at all the individual applications to grant them entry within their program before they decide to allow them to participate in their program. In other words, it’s a method of validating and then approving an affiliate application.

Master Affiliate Network 

A master affiliate network is a network that helps in affiliating all the links to merchants with affiliate programs through a JavaScript code, which the website owner places on their website.  

Maximum Budget 

The maximum budget is the total fee you wish to spend on a campaign. Once you reach the budget, the marketing campaign will halt until you restart it again.  


This organization or business creates all the services and products, which an individual promotes as an affiliate. A merchant may also be the seller. 

Meta Description  

Meta descriptions stand out as an HTML attribute or element that helps summarize and describe your page’s contents. These descriptions should have a keyword, which helps boost SEO purposes. They should not be more than 150-160 characters long. 

Meta Tags 

Meta tags are short snippet codes that tell the search engines more information about your content and web page. Every page has meta tags, but they are visible only in HTML code. It shows search engines how to display in search results as well as browsers how to display to visitors. These tags include title tags or the title of your page, as well as essential keywords. 

Meta Title 

A meta title or title tag refers to the text on the search engine result pages. These titles are on the browser tags that show the name of a particular webpage.  You should only use one meta title per article. Do not duplicate the same ones for SEO purposes. It would be best to use your main keyword in the meta title once. 

Mobile Affiliates 

These specific affiliates engage in performance-based advertisements to sell products or services to customers interested in cellular products through mobile affiliate networks. Mobile affiliates use cellular phone platforms to connect with audiences and bring in customers for the mobile app owners or businesses. 

Multi-Level Marketing (MLM)

MLM refers to the business strategy implemented by some direct sales companies to sell products and services. With this strategy, companies encourage their existing sales associates to promote and sell their products and services to other independent distributors and bring them recruits. The distributor gets a commission on each sale made by the recruits, who become part of the distributor’s network. 

Native Ad

Advertisers use native ads to try to match and mimic the platform content. The sponsored native ads appear like authentic news articles. Users can often find them on news pages sections as ‘Related content.’ These paid ads aim to match the surrounding content like layouts, design, language, and style to connect with the desired target demographic. 

Native Advertising 

Native advertising is also called sponsored content. It is a form of advertising that resembles the design and function of the platform where the ad is displayed. It matches the design, layout, and style of the editorial content in which it appears. 


Niche is a particular industry, product, or service in which affiliates promote the business goals. Niches help affiliates focus on a specific industry, product, or service. Examples of successful online niches include gaming, traveling, health and wellness, homeowners, and more. 

You can then break these niches into even more specific categories, like local vs. worldwide traveling or heart health. Finding a particular niche that you have knowledge about or interest in is essential to becoming a successful affiliate marketer. 

Niche Marketing

Niche marketing is the process of aiming to promote and sell a product or service via classified ads to a particular segment market. Here, the affiliates focus on a specific product or service to a focused or targeted demographic market. The marketing efforts and resources are channeled to one particular part of the population with specialized offerings. 


Nutra is nothing but the abbreviation of nutritional supplements or nutraceuticals. It is one of the main aspects of health and nutrition products with added benefits. Publishers connect with affiliate marketers in Nutra affiliate networks to promote and sell health and beauty-related products and supplements, also known as Nutra.   

OBA (Online Behavioral Advertising)

Online behavioral advertising, often known as interest-based advertising, is a way of advertising where the affiliate advertisers collect data of the targeted audience through their past internet-behavioral stats over time. Here, internet-based behavioral data is often taken from non-affiliated websites to get insight into user preference to ensure the best advertising delivery later.   

Off-Page SEO

Off-page SEO refers to the set elements outside your website that impact your site or net page results in the search engine ranking. Optimizing the off-page SEO indicates the off-web page factors that are managed neither by you nor the web page coding. SEO operators improve the website ranking so that both users and search engines can identify your site’s popularity, visibility, credibility, and relevance. 


 Advertisers often use offers to bring more attention to a link and boost their commission. An offer should be a service or product that the affiliate can efficiently promote in affiliate networks. You can usually find offers in affiliate marketing networks. Only a few advertisers make them directly available to affiliates. 


OPM stands for Outsourced Program Manager, and they are much more than an affiliate manager. These professionals find ways to outsource ventures outside the actual affiliate company they manage. They aim to get more leverage and stay on top of other tasks to enhance the overall output of their company by distributing more work outside within the time constraints. 

Opt-In Rate

Opt-in rate refers to the percentage of customers who agree and subscribe to marketing advertisements, usually through emails, SMS, and telephone. To be precise, it’s the percent of people agreeing to the mailing list compared to the total number of people offered the opportunity. Here, the metric is quite simple and gives insight into prospects. If one person signs up for the email subscription list from 100 people, the opt-in rate becomes 1%. 

One Time Offer (OTO) 

A one time (or one-time) offer or OTO refers to the additional request given to customers along with their order flow. You may refer to it as an upsell. These are presented to the customers immediately after they make a purchase. The industry refers to this as one click, as the customers have already given their details. Businesses use this way to increase their average order value for any offer. In some cases, you will notice three to four OTOs for upselling flow. 

Outbound Link 

An outbound link, or external link, connects your website to a different website. Here, you include an external website’s link to your blog page or web content. These links direct away from your website to send and improve traffic externally to other websites. You can add these outbound links to reference facts, statistics, and studies. 

Page Search 

Page search means the page that a search engine responds to after users type and submit their queries. Apart from the organic search results, paid search and pay-per-click ads are in the search engine result pages. You can achieve marketing and advertising goals through various engines like Google, ad networks, and content websites. Here, advertisers pay their host website when their ads get clicked on. 

Paid Ad 

A paid ad is nothing but a pay-per-click (PPC) ad where you have to pay for your ads to the owners for using their ad space that usually appears on social feeds, content websites, or search engine result pages. Apart from PPC, two other categories of paid ads include pay-per-impression (PPI) and display ads. 

Payment Threshold

As a merchant, a payment threshold relates to the amount of funds you should have collected in your account before issuing a payment. The payment threshold is the least amount of assured commission you need to earn before transferring a payment. Here, an affiliate must earn their targeted minimum commission to withdraw revenue from their affiliate program. If they do not meet a minimum commission before the payment date, the payout gets rolled over to the following schedule. 


The payout is the amount of money affiliates earn through every affiliate per conversion in terms of affiliate marketing. The advertisers determine the value of this payout. In precise terms, it is the revenue generated from each conversion in the affiliate network. 

PPC Affiliates

PPC affiliates refer to the affiliate program where individuals earn a commission based on their clicks on the navigation links of the specific industry or niche they have chosen. In simple terms, marketers generate revenue from the website visitor’s actions like clicks, leads, impressions, etc. Experienced and profitable PPC affiliates work on a large scale with high efficiency. 


PPS is the abbreviation of Pay Per Sale. In affiliate programs based on PPS, the affiliate gets paid a commission whenever they generate an actual sale. It is also called cost per sale. Here, marketers commission the owner or publisher of a website for the sales generated from the advertisement on their blog page or site. 


PPL is the short form for Pay Per Lead. In terms of affiliate programs based on PPL, the affiliate gets paid with commission wherever they generate a lead. These leads can be a form filled out and quote requested or some other specific identifier that qualifies as a commissionable lead by the merchant. The affiliates receive payment according to the number of their converted leads here. 

Performance-Based Marketing

Performance-based marketing means the person gets paid for their performance. It also means no results, no pay method. One good example of it is affiliate marketing. It enables marketers and affiliates to earn well, depending on their performance. It also means the marketing program where businesses or merchants pay commission only for specific results, like leads or sales conversions. 

Performance Incentive 

Performance incentives are nothing but a reward system that encourages the affiliates to perform better for earning more. It makes affiliates push the merchant’s products or services with higher efficiency to generate definite results. These incentives mainly vary from tiered commission structure or prizes for additional sales. The affiliate doesn’t get the incentive if the performance is not up to expectations and results. 


Pixels are fragments of code that enable you to collect valuable insight on the website visitors. These are mostly placed on the thank-you page by the advertisers. It helps advertisers know what actions visits take and send ads relevant to them. In affiliate marketing, it’s the short term for Facebook Pixel, an analytical tool to measure the Facebook ad results in sending traffic.


A placeholder is a fragment of text in a particular format that gets replaced by some value actively during the content process. You will often find this format {{Placeholder Name}} in email marketing. Here, the placeholder name refers to a value that gets substituted in the processed content. Affiliate marketing helps update multiple ads simultaneously in some campaign or program. 


Placement refers to the ad space on a web page where an ad is. In affiliate marketing, ad placement refers to all the advertising spaces offered by the websites, publishers, and social networks to display ads via advertisers. People use the placement details to track and utilize to optimize an ad campaign in the industry.


Plug-in (or plug in) is a term referred to as a small piece of software that adds features with a larger software. It helps the base software perform tasks that it normally can’t do. You may also call it a module or extension. In affiliate marketing, a plugin is a software application that utilizes interfaces to get programmed to extend other software’s functionality.


POD stands for Point Of Difference. It refers to the aspects of products, services, content, and angle that develop differentiation with the competitors. It is how the goods and services will differ from competitors within the same industry. POD plays a key role for marketers to make custom websites or blogs unique to stand out in the niche while increasing their benefits and brand loyalty. 

Poor Quality Traffic 

Poor quality traffic is the outcome of providing irrelevant content and experience to the visitors. In affiliate networks, sending poor-quality traffic brings the risk of closing accounts for that affiliate. This marketing network demands and considers good quality traffic more crucial than larger ones. Poor quality traffic in larger volumes on advertisers’ websites can make it slow and inefficient. 


In affiliate marketing, this term refers to an ad that launches your lander or offers page in front of the currently visited page. This is called a pop-over. A pop-under is when your landing page goes in the background of it.


Postback is a reporting method to track conversions from an affiliate network to a traffic source or tracker that utilizes HTTP requests. Pixel reporting is another type of conversion tracking protocol but is different from Postback. 


Pre-selling is an affiliate marketing technique that basically makes your visitor want your product before even leaving for the seller’s page. It is an efficient technique used to increase your affiliate revenue. That can include promoting your product before it is on the market. 

Privacy Policy

A privacy policy is a separate section on your website which aims to inform the visitors about how their information is used and kept confidential. It can be the information received via contact forms or anonymous tracking methods. 

Private Label Rights (PLR) 

PLR is a form of content for which you have the right to use and market. You can promote it as your own brand and also use and edit it as you see fit. 


In terms of affiliate marketing, a product is basically a type of offer indicated on a specific landing page on a website. Typically, affiliates use a ClickBank seller’s product for promotions in exchange for a commission fee. 

Product Owner

A product owner is often known as a vendor or a seller. This term may also relate to a brand or business owner who has a product to sell online in market affiliating. 

Product Rights (PR)

Product rights refer to separate instructions to regulate how a buyer can utilize a digital product. The industry divides product rights into different categories, such as resell rights (RR), where the same branding remains. The others are private label rights (PLR) and master resale rights (MRR). These allow the affiliate marketer to resell the products and give similar reselling rights to others, respectively. 


A publisher is typically an app or a web page owner who has a specific advertising space to sell. They can go to ad networks to provide their advertising space to advertisers. 


A push, also known as a push notification, is a type of ad or notification displayed directly on a visitor’s mobile or desktop. They act like real notifications which require consent from the visitor, usually leading to high chances of getting clicks. 

Raw Clicks

Raw clicks allow you to check the number of clicks that have passed off for your associate link. They will let you know the number of clicks passed, even if the same user has done them. 

Reciprocal Links

It’s an agreement or understanding between different site owners to have an external link or hyperlink on their website to others’ websites. 

Recurring Commissions 

Recurring commissions are generally offered by ‘services.’ Affiliates receive payments when a customer initially signs up. You will continue to receive a commission until the customer continues to pay for the services. An example is when you refer someone to a hosting service and sign up, you’ll continue to receive a predefined commission each month until the customer continues to use the services. 


Redirection refers to a process that involves forwarding a URL to different URLs. Meta-refresh, 302, and 301 are three crucial varieties of redirection. 

Redirect Tracking

Redirect tracking is an easy method used and implemented in affiliate marketing. This method involves tracking that depends upon redirects via a tracking domain. The purpose is to record customer visit data correctly. 

The visitor’s journey includes:

1. A visitor clicks on an ad.

2. The visitor is redirected to a landing page via a tracking domain. 

3. As soon as the visitor clicks on the page’s CTA, they will be redirected to the offer again. 

Referring Domain

A referring domain refers to a website that includes a backlink pointing to either an internet site or a web page that you’re viewing. 


As with e-commerce, a refund is when a customer returns a product and gets their money back in traditional retail. Both affiliates and sellers are encouraged to reduce the number of repayments to make more profits. 

Residual Earning

Residual earnings are also known as ‘lifetime commissions.’ They are basically payments made to affiliates for every purchase made by a customer referred by that affiliate, rather than just for the first purchase. This will continue for every new customer you refer them to. 

Retargeting / Remarketing 

Retargeting or remarketing is a method affiliates use on platforms like Facebook and Google to serve ads based on specific criteria. These advertisements are different from ads to cold traffic because they target customers who have already shown interest in the product. 

Return Days

Return days are basically the number of days in which an affiliate has the chance of earning a commission on a lead or sale to a referred customer. This amount of time can vary depending on the product o sale.

Return on Ad Spend (ROAS)

ROAS is a way to evaluate the profit you made on the amount spent on paid ads. It is the total revenue from ads, or total ad spend. It has particular importance to the Facebook buying community as the metric helps you evaluate the performance of your campaign. 

Return on Investment (ROI)

Return on investment is a value derived from subtracting your net sales from the entire amount of prices. This calculation helps to fix your campaign’s profitability. As the name suggests, your ROI value will be negative if your investment results in a loss. The formula is : ROI (%) = (Total revenue ($) – Total cost ($) ) / Total cost ($) * 100% 


RevShare refers to a commission model in which the seller will set a specific percentage of every sale to go to the affiliate. The affiliate will have a share in both the reward and the risk. If the customer returns the product or disputes the charged amount, the affiliate can lose commission. 

Return on Advertising Spend (ROAS)

Return on Advertising Spend is also known as ROI or Return on Ad Spend. It shows the amount of money generated due to an advertising campaign. You can calculate it by dividing the revenue by the ad spend and multiplying it by 100. To make it simple, it is the money generated from every dollar spent on an advertising campaign. 

Return on Network (RON) 

It is a campaign where you can choose all the traffic coming from one or different countries. 

Sales Letter 

There are two types of sales letters in terms of market affiliating: video or text. A video or text sales letter helps convert a sales page visitor into a buyer. A sales letter is a huge plus point to successfully sell on a landing page. TSL is similar to any other webpage that has images or text. On the other hand, a VSL might be the only thing present on a landing page and aims to attract visitors through visual representations. 


Search is an important marketing channel for affiliate marketers. They generally use a search as a secondary option for SEO. It is an ad that copies the search results appearing on the search engine result page. 

Search Engine Optimization (SEO) 

Search engine optimization is a market affiliate term that explains the process of using specific keywords or phrases relevant to the website. The idea is to add those particular keywords or phrases within your content seamlessly, not to make it obvious or forced. The objective that SEO serves is to get a high ranking on search engines when people type in that specific keyword. 

Search Engine

Search engine refers to software that discovers digital assets such as books, videos, news, images, net pages, and more, using keywords. Some popular examples of search engines include Google, Bing, and Yahoo!

Search Engine Marketing (SEM)

Search engine marketing is a marketing category that involves generating results from pay-per-click ads or paid searches, such as Google. Many affiliates use SEM to either send cold traffic to an offer or create an email list of buyers to whom they can present the offer. 

SEO Affiliates

Search engine optimization involves optimizing the content by using specific keywords or phrases to rank higher on the internet. The affiliates that use this process are known as SEO affiliates. 

Search Engine Result Page (SERP)

SERP is a page that appears when a user types a search term to a search engine, for instance, on Google. 


A seller is any brand or business owner with a product to offer through affiliate marketing. Sellers can be a lean SaaS startup, a person with an eBook, or anything between the lines. 

Shopper ID (SID)

A shopper ID may also be a session ID in market affiliating terms. Affiliates include this in their tracking links to evaluate which links generated sales or leads. It is an efficient tool in affiliate marketing. 

SID Tracking

Sub campaign tracking (SID tracking) is also known as MID tracking, CIF tracking, or TID tracking. It helps track the success of your specific campaign. This happens by creating particular tracking codes for your affiliate links. 


A sitemap is an HTML file that provides marketers with a list of website sections and pages to improve access and navigation. For instance, XML sitemaps help provide search engines with the necessary details regarding the site structure and the most crucial pages.  

Social Markers

They are affiliates who extend social detail in their website into other social media-associated equipment. 

Single Opt In (SOI)

Single opt in (as the name suggests) means only one step in the conversion process. It is most common in tier 3 countries and usually involves agreeing to add a price to the visitors’ phone bill. 


This marketing affiliate lingo is commonly known as unsolicited bulk commercial emails that comprise advertisements about services and products. 

Spider Detection

This process involves ignoring and detecting bots or spiders in online affiliate marketing. 

Split Testing

Another way you might see this market affiliating vocab is as A/B testing. The process involves testing two types of content, advertisements or sales copy, against one another. 


Spyware is a program that obtains information from users and transmits it to advertisers through the internet. It is also known as adware. 

Squeeze Page

It is a landing page that aims to capture visitors’ contact information for follow-up and eliminates any distractions for the desired goal. For instance, you may eliminate the navigation elements present on the page so that the users can solely focus on the ‘pitch.’  

Super Affiliates

Super affiliates refer to all the top affiliates in an affiliate program. People used this term for affiliates who made more than $10,000 per month to promote different affiliate programs in early marketing times.  

Sweeps / Sweepstakes

Sweeps or sweepstakes are usually one-liners related to quizzes and competitions. They are associated with the “you won an iPhone!’ kind of advertisement. You can also create your own unique sweepstakes related to your products or services to draw more attention to your site. 


Syndication is a partnership or agreement between distribution outlet or content producers that enable them to make their content available to multiple websites, leading to more traffic and viewership. 

Targeted Marketing 

Targeted marketing involves the potential to transform or modify businesses compromised within that market. Affiliates can use targeted marketing to increase awareness of a service or product among a specific audience group. 

Terms of Service (TOS)

As the name suggests, terms of service refer to the policies of an affiliate program. It elaborates on the rules of an affiliate program and explains the dos and don’ts. Terms of service may ward off affiliates from bidding on the merchant’s branding keywords. 

Text Link

A text link is great for contextual affiliate marketing and enables you to generate specific calls to action. 


In market affiliating terms, this vocab can refer to different levels of tier commissions. A seller may customize its rates for affiliates. In other market affiliate lingo, a tier can describe a group of countries similar in respect of payouts and advertising techniques. 

The industry divides them into three categories: Tier 1, Tier 2, and Tier 3. Tier 1 includes the countries connected to the internet very first. Tier 2 consists of the countries that were linked to the internet later on. Finally, tier 3 consists of recently developing countries connected to the internet.

Third Party Cookies

Cookies are small text files that go on your computer after visiting websites. Websites use these cookies to help users navigate the site and perform functions. These get set without the permission of the user. Third-party cookies (or third-party cookies) refer to those cookies set up by websites (or domains) that are not the same as the ones you’re viewing. Advertisers use these cookies for tracking purposes. 

You can add them to a website via scripts or tags. You can access a third-party cookie from any website that loads the code from the third-party server. What does this method mean in practice? If you visit, and one of the pages has a YouTube video, then YouTube also sets a cookie that gets stored on your computer. 


A tracker is a software on a website that collects information about your preferences and identity as you interact with it. It can track affiliate visits, clicks, and conversions and analyze the recorded data. Trackers differ from each other in the way they operate. There can be trackers that you install on your server or those that operate in a cloud. Sometimes the website you’re visiting places these scripts on purpose, and other times they’re from a site you’ve never seen. 


In terms of market affiliating, tracking is the process of managing and tracking marketing activity, often accomplished via specialized software and various plugins installed on affiliate websites. Tracking is when a website or company keeps track of the pages you visit, the searches you conduct, and other actions you engage in on their site. It is to improve their services or sell to other companies.

Tracking Code 

A tracking code is a fragment of JavaScript code that collects data and sends it to the analytics module to track the behavior of a website user in website analytics. The code is produced automatically; it is unique to each website, and you must install it on each page to track. A tracking code is the same thing as affiliate tracking. That unique ID code is attached to the links you give to potential shoppers. Not only do they use your link to get your special offer, but the merchant can track how many sales or referrals come through your tracking ID code. An example of a tracking code in a link:

Tracking Links 

A tracking link (also known as link tracking) is a type of link that keeps track of who clicked it, when they clicked it, and where they clicked it from. Tracking links are necessary for assessing the success of marketing campaigns. When guiding traffic via the internet, you should always employ tracking links. All tracking links stay on your domain if you use a vanity URL (like a custom URL shortener). 

If you’re an affiliate, you’ll generate a special type of tracking link called an “affiliate link” that’s unique to you. If you promote products listed on the ClickBank marketplace, you’ll get a tracking link called a HopLink that gives you credit when you refer new customers who make a purchase. This allows you to get paid commissions as an affiliate – and it all happens automatically through ClickBank’s platform!

Tracking Method 

A tracking method is how a program keeps track of referred sales, leads, or clicks. The two most prevalent techniques are to assign each affiliate a unique web address (URL) or to insert an affiliate ID number into the link. 

Tracking Platform 

A tracking platform is an avenue that permits you to manage the tracking program yourself. This marketing platform will provide you with all of the network’s technical tools (and in some cases even more) while giving you complete control over the program. It’s a bonus for you if you’ve worked in the affiliate channel before or if your company already has an affiliate management team or agency in place, and you want complete control over everything.

Tracking Software 

The first tracking software programs can track individual Internet access, keeping track of sites visited and time spent online. These tracking software applications are still widespread, but they are no longer the only type of track you can see. For example, content-tracking systems keep track of keystrokes and log significant entries into websites and applications. Tracking software based on the Internet protocol, or IP, is the easiest to use.

Tracking URL 

A tracking URL is a one-of-a-kind link built with the sole aim of determining where your visitors are coming from. It will display critical metrics such as the search engine from which a user clicks on your link. You can also learn the keywords that led the user to your website. Also, which of your call-to-actions elicited a reaction from a particular user. Tracking URLs has become an efficient means of disclosing all the information needed to understand where traffic to a website comes from.


Traffic in terms of market affiliating refers to the number of visitors on a website or given web pages. Many marketing activities aim to boost the number of visits to boost sales or qualified leads. More website traffic translates to more Google relevance and, more crucially, higher conversions or sales. A stream of visitors, either paid or organic. A place where you can get traffic is called a traffic source. You can have free traffic – primarily from SEO, email, and organic social – or PPC ads for paid traffic. Affiliate marketers should know how much traffic they can bring to an offer or their content site. Not all traffic is beneficial. When individuals visit a website and frequently depart or “exit almost immediately,” such traffic is useless.

Traffic Source 

Traffic source is the source of the visitors to your site. Every session or visit to your website has a unique origin or source. When a guest visits your website through desktop, mobile, or any other Internet-enabled device, the Web & Google Analytics tracks the source or origin of the visitor.


A token is a highly secure mechanism for sending sensitive data between two parties in a small, self-contained package. People use tokens frequently to improve authentication processes, whether on a website or an application.

  • A standard token has three main components:
  • A header that specifies the token type and algorithm.
  • A signature that confirms the sender’s identity and the message’s legitimacy.

Traffic Source 

The traffic sources measure and track which traffic sources bring people to your site and compare them. There are three primary traffic sources, i.e., Direct, referral, and search. In contrast, traffic from banner ads or sponsored search campaigns may also be present.

Two-Tier Affiliate Program 

You may also know a two-tier affiliate program by the term tiered affiliate program. An affiliate marketing model allows you to earn rewards on your sales and the sales of people (your sub-affiliates) who join the program through your referrals. 

Here is a typical two-tier affiliate structure: First-tier commissions are 25% on all direct sales produced by your referrals. The second tier equals a 10% commission on sales generated by your sub-affiliate referrals. You get regular commissions from straight referred clients and a lower percentage from affiliates who join through your link.

Turnkey Websites / DFY 

In affiliate marketing, the word turnkey refers to a business that you can start right away by just “turning the key” and getting started. A similar approach underpins turnkey websites. They’re websites that you can take over from the previous owner, understanding that all of the mechanisms are in place to ensure seamless operation. A turnkey website / DFY website has ready-made solutions and some customizations (Done For You). Please note that if a turnkey website isn’t a ready-to-use website with a step-by-step application procedure, it’s not a turnkey website.

Two-Tier (2 Tier Commission)

A two-tier compensation structure pays affiliates commissions on their conversions and the conversions of webmasters (web admins) they refer to the program. The first tier of compensation in a two-tier affiliate scheme, or a multi-tier program (two or more layers), is the same as a conventional affiliate program. 

The main distinction is that marketers earn a commission on sales made by persons brought to the program through the additional tier(s). Tier1/tier2 remuneration is sometimes written in shorthand (for example, 10% /5%).

Unique Clicks

The total number of receivers that clicked on at least one link in an HTML email is the number of unique clicks. The individual users who click a link in your email a certain number of times are unique clicks. The number of times you click on a link does not count as a unique click.

Unique clicks allow you to see how many unique visitors have clicked on your affiliate link versus seeing all clicks (Raw Clicks) that have occurred. If a person clicks your affiliate link three times on their home computer, one of those clicks would be considered a unique click. It resets after 24 hours with most programs. So, if that same person in the above example comes back six days later and clicks on the affiliate link one more time, they would now account for four raw clicks and two unique clicks.

Another example would be, for instance, say ten people received a digital newsletter. Four of them opened it. One of the four clicks on the same link twice, while the other three click on three separate links. Thus, there are two distinct clicks. This number represents the number of people that clicked on your links.

Unique Visitor 

A unique visitor is a phrase used in marketing analytics to describe someone who has visited the website at least once and is only counted once within the reporting period. As a result, if a user accesses the website multiple times, it is only counted as one visit. A unique user is another term for this.

Unlike the traditional method of seeking information, social media and technology have simplified it. Businesses now have websites containing information about their products or related services to improve their customer base. As an individual visiting a site, you get registered automatically; however, when there is a need to visit the site continuously for information within a time, the title ‘Unique Visitor’ is given. 


URL is a term that refers to a location on the internet. A URL is the address of a particular web resource. Each valid URL, in principle, refers to a distinct resource. You can use an HTML page, a CSS document, an image, and other types of resources. A URL combines the domain name with further details to make a complete address that directs a browser to a specific page on the internet known as a web page. In essence, it is a set of instructions, and each web page has its own collection.


WSO (Warrior Special Offer) is a term used in internet marketing. It’s a part of the Warrior Forum where Internet Marketers can make threads to sell their wares, as long as the offer is unique. It’s the most well-known SEO forum, and marketers can join for free. WSO being an acronym for Warrior Special Offer allows the members to advertise and earn additional income as an affiliate marketer. Likewise, members can interact on business issues, opportunities listings, project management, and consulting offers.  

White Labeling

White labeling (or whitelabeling) refers to an agreement between a merchant and an affiliate. The merchant essentially allows the affiliate to sell the products under their own brand without mentioning the merchant. It usually occurs when the merchant creates a website just for the affiliate to mask that the affiliate is the actual owner. Often, this only works for super affiliates. In some cases, people use white labels in outsourcing marketing efforts to a marketing firm, with the products and services being rebranded under your company’s name. White labeling aims to introduce the customers to the reseller’s business with their logos and brands. White labeling incorporates many digital marketing techniques into operation to enable and enhance the visibility of the reselling company. 

Viral Marketing

From the word viral, you could understand that the goal of this marketing strategy is to enhance the exponential growth and awareness of people about a business or company by having something go viral. That is the rapid adoption of a product online. A significant tool for viral marketing is social media, as it connects many individuals across the world and interacts with each other in the digital space. Overall, viral marketing is one of the cheapest and fastest ways to reach out to a larger audience about a business or offer. 


A vertical is an offer category with a subcategory of niches. In affiliate marketing, a vertical is basically a market consisting of a collection of enterprises and customers linked by a common interest. Companies in a vertical market are focused on the specialized needs of that market and do not typically serve a larger market. 

Vertical markets, as a result, usually have their own set of business norms. For companies, planning a campaign is a tedious task that requires targeting the right audience. To be a thriving market affiliate, you should pick a good vertical. Most verticals cover broad topics with niches, such as gaming as the vertical with online gaming platforms or video game consoles as the niches. 


Simply put, vendors, also known as sellers, are experts in charge of exchanging goods and services for a company. You may be familiar with the word ‘seller.’ A business has many divisions, each focusing on one of the aims. The goal of the seller or vendor here is to create a connection through the advertising techniques used with the audience getting converted. While an individual sees an advert, the goal is to create an interaction; this yields profit after a purchase.

Can you think of any more market affiliate glossary words to add? Share and comment below!

Interested in becoming an affiliate marketer? Join Olavivo.


Leave a Reply


Partner with brands you love.

Scale your business with Olavivo by promoting awesome products and services, globally.

Pin It on Pinterest

Share This