You might have the most advanced equipment for recording high-resolution videos or the best editing programs to make the final product seem like a movie masterpiece. But all these investments are in vain if you’re not evaluating the results, impact, and reach of the content that has cost you so much effort and work.

As in life, on social media, what isn’t measured isn’t improved. And TikTok is no exception. Hence, the importance of measuring every action taken to determine if your campaigns are working.

How can you know it? What indicators should you measure to assess the performance of your campaigns? How can you use the data provided by TikTok to adjust your strategies and achieve better results?

The answers to these and other million-dollar questions are provided by analytics, that infallible compass in the vast ocean of content that TikTok represents for its over 1 billion active users per month.

In this article, we will show you how to use TikTok analytics for affiliates, a tool that allows you to access valuable information about your account, your content, and your audience on this platform.

What does data analysis on TikTok enable you to do?

  • Understand the profile, preferences, and behavior of your target audience.
  • Identify content that generates more interaction, traffic, and conversions.
  • Compare the performance of your TikTok affiliate campaigns with your goals and expectations, from views and shares to detailed demographic data.
  • Detect the strengths, weaknesses, opportunities, and threats of your affiliate marketing strategy.
  • Make data-driven decisions to optimize your affiliate marketing strategy.

If you want to know how to use TikTok analytics for affiliates, keep reading and find it out.

Access to TikTok Analytics 

To access analytics, the first thing you need to do is convert your TikTok account into a pro account. This is a free option that gives you access to advanced features such as statistics, ads, and e-commerce.

To do it, follow these steps:

  • Open the TikTok app and go to your profile.
  • Tap the three dots in the upper right corner of the screen.
  • Select the “Manage Account” option.
  • Tap the “Switch to Pro Account” option.
  • Choose the category that best suits your activity, such as creator, business, education, etc.
  • Follow the on-screen instructions to complete the process.

Once you have converted your TikTok account to a pro account, you can access TikTok analytics from your profile by tapping the chart icon in the upper left corner of the screen.

How to Interpret TikTok analytics 

TikTok analytics are divided into three main sections: overview, content, and followers. In each of these sections, you can find different data and indicators to help you assess the performance of your campaigns. Let’s see what information you can obtain in each section:


Here, you can see a summary of your TikTok account activity in the last 7 or 28 days. It includes data such as:

  • Video views: the total number of times your videos have been viewed on TikTok.
  • Followers: the total number of users following you on TikTok.
  • Likes: the total number of times users have liked your videos.

This data allows you to understand the reach, growth, and engagement of your TikTok account and compare it with the previous period.


You can see details of the videos you have posted on TikTok in the last 7 days, including data such as:

  • Trends: the videos that have been most successful on TikTok, based on the number of views, likes, comments, and shares they have received.
  • Published videos: the total number of videos you have posted in the last 7 days, and the number of views each of them has received.
  • Live videos: the total number of live videos you have performed on TikTok in the last 7 days, and the number of views, viewers, comments, and gifts each of them has received.

This data helps you understand the type, quality, and frequency of the content you post on TikTok and identify the content that generates more traffic, conversions, and commissions.


In the followers’ section, you can see an analysis of the users following you on TikTok. Here you can find data such as:

  • Demographics: the gender, age, and geographical location of your followers.
  • Activity: the hours and days of the week when your followers are most active.
  • Interests: the videos, sounds, hashtags, and accounts that your followers like the most.

This data helps you understand the profile, preferences, and behavior of your target audience on TikTok and tailor your affiliate campaigns to their needs, interests, and problems. This way, you can segment, personalize, and optimize your content to reach your audience more effectively.

Analytics to Adjust Strategies and Improve Results 

TikTok analytics not only allow you to understand the performance of your affiliate campaigns on TikTok but also to adjust your strategies and achieve better results. To do this, follow these steps:

  • Define your goals and key performance indicators (KPIs) for your affiliate campaigns on TikTok. Set goals such as increasing the number of visits, leads, sales, or commissions, and measure indicators such as cost per click, cost per acquisition, return on investment, or customer lifetime value.
  • Access TikTok analytics for affiliates and compare the data you obtain with your goals and KPIs. This allows you to assess whether you are meeting your goals and to what extent.
  • Identify areas for improvement and growth for your affiliate campaigns, aiming to detect the strengths and weaknesses of your strategy and take appropriate action.
  • Success on TikTok is not only measured in views. Analyze retention rate, comments, and likes. What are the highlights of your videos? What type of content generates more interaction?
  • One of the hidden gems in TikTok analytics is the ability to track outbound links. If you are directing your followers to a website to earn commissions, make sure to leverage this feature. Evaluate which links are getting more clicks and adjust your strategy accordingly.
  • Implement the necessary changes in your affiliate campaigns on TikTok based on the data provided by TikTok analytics to improve your performance, increase your return on investment, and surpass your competition.


TikTok analytics are an essential tool for affiliates who want to harness the potential of TikTok to promote their affiliate products and generate passive income.

If you follow the advice and steps above, you can make the most of analytics, accessing valuable information about your account, your content, and your audience on TikTok. You can also evaluate the performance of your affiliate campaigns and adjust your strategies to achieve better results on the platform.

Remember that data analysis is not just a retrospective tool; it is your real-time guide to continuous success. Observe how your metrics evolve over time. Was there a significant change after adjusting your strategy? Learn from each piece of data and keep improving.

So don’t wait any longer. Use TikTok analytics as your compass, adjust your sails according to the data, and see how your presence on this platform takes off. Are you ready for the next affiliate adventure on TikTok? Interested in becoming an affiliate? Join Olavivo today.

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