In the dynamic world of digital marketing, where every click counts and every impression is an opportunity, having the right tools is key to the success of paid advertising campaigns. Advertisers, agencies, and marketing professionals need to carefully manage and justify every dollar invested, making it essential to have tracking software that allows them to measure and analyze the performance of digital campaigns.
In this article, we will present the top 10 media buying tracking software in the industry. Media buying is a marketing strategy that involves acquiring advertising space on different channels and platforms, such as television, radio, press, social media, search engines, mobile applications, and others, to promote a product or service to a target audience.
This requires careful planning, execution, and evaluation to ensure that you get the maximum return on investment and achieve marketing objectives. Therefore, it is essential to have tracking software that helps you manage and control your campaigns efficiently and effectively.
Let’s review some of the main ones, along with their features and benefits.
Bionic is a planning and tracking software for media buying that allows you to create perfect media plans, generate flowcharts, send online requests for proposals and insertion orders, control campaign delivery and pace, monitor performance and ROI, automate reconciliations, create customer dashboards, and more. Bionic is the only integrated planning and tracking software for media buying, offering a complete solution to manage your campaigns from start to finish. It is priced at $10 per month per user and offers a 14-day free trial.
Criteo is a tracking and optimization software for media buying that allows you to reach potential customers anytime, anywhere with personalized and relevant ads based on their behavior and purchasing intent. Criteo offers a high-performance advertising platform that uses artificial intelligence and big data to analyze millions of signals in real time and display the most suitable ad to each user at the most opportune moment and on the most effective channel. Criteo is priced at $12 per month per user and offers a 30-day free trial.
AdCritter is a tracking and management software for media buying that allows you to create and launch advertising campaigns easily and quickly, without the need for technical knowledge or previous experience. AdCritter offers an online advertising platform that allows you to access thousands of websites, social networks, mobile applications, and other channels to display your ads to your target audience based on their characteristics, interests, location, and other criteria. AdCritter is priced at $149 per month per user and offers a 7-day free trial.
Amobee is a tracking and analysis software for media buying that allows you to connect with your customers on all channels and devices with creative and engaging ads that generate engagement and conversion. Amobee has an omnichannel advertising platform to plan, execute, and measure your campaigns, integrating data, creativity, technology, and media to deliver personalized and enriched experiences. It is priced at $10 per month per user and offers a 15-day free trial.
Adelphic is a tracking and attribution software for media buying that makes it easy to measure the impact of your advertising campaigns on all channels and devices, optimizing your budget and strategy. Adelphic offers a programmatic advertising platform to buy and sell advertising spaces automatically and efficiently, using algorithms and data that show the most relevant ad to each user at the most appropriate time and on the most convenient channel. Pricing is customized according to each client’s needs, and a free demonstration is available.
StackAdapt is an essential tool for those operating in sensitive markets and needing expert guidance to overcome regulations and guidelines. Costing $10 per month with a 14-day free trial, StackAdapt has created a roadmap for industries like alcohol, cannabis, and gambling, where navigating regulations is crucial. This software is dedicated to monetizing brands that require broader strategic coverage, focusing on creative messaging, campaign setup, and strategic services.
With roots in mobile gaming, AdColony has expanded to all advertising areas. Their goal is to capture customer attention through ads with active engagement. A specialized team creates customized campaigns for free. Mobile developers can help optimize your website from firsthand experience on the front end and back end. While user-friendly, it has an English-only interface and limited payment options. The price is $5 per license.
This software provides an environment for auctioning advertising, offering the opportunity to connect with the right people for the price you want to pay and creating a holistic brand experience with impactful targeting tools. Inventory contracts are right at your fingertips when selecting a publisher. This software focuses on the publishing world and creating connections to find your perfect match for an author. Prices start from $99 per month.
A robust community trusts and supports Verizon Media for its mobile services. Integration with various third-party platforms gives them an advantage. They are focusing on the publishing market to monetize opportunities and expand revenue. A collaborative program opens platforms with their library content and video network. It is user-friendly with good customer support. However, advertising creativity is limited, and it doesn’t provide custom reports. The price varies and depends on availability at the time of ordering.
A well-respected company that has successfully ventured into many markets, Amazon has now branched out to a demand-side platform. They offer their inventory and advertising experience to companies with their managed-service option. This program gives you an audience both on and off this platform. Key features such as activity tracking, data import/export, and data storage have led many customers to invest in this software.
You now have some of the best tracking software on the market that you can use for media buying and analysis in 2024. Remember that choosing the right one is essential to maximize the performance of paid advertising campaigns. All options presented here offer accurate tracking, advanced analysis, and optimization tools. Choose the one that best suits your needs and goals and boost the success of your advertising strategies in the ever-changing digital landscape of 2024.